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Suqqu Bright Up Lipstick Swatches and 02 Hanabeni Closeup

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"Bright Up"is Suqqu's new pigmented lipstick line, launched for Summer 2013 to replace my beloved "Creamy Glow" formula (previous drivel here and here). The sheer line is still called "Creamy Glow Moist", though I expect the words 'bright' and 'up' will feature in the moniker of a future reformulation of those. All Suqqu lipsticks retail at £27 in the UK.

There were several reasons for my slowness in testing this new formula (when as you all know "new Suqqu formula" usually elicits embarrassingly pavlovian counter-ward slavering and bounding and tail-wagging activities...):

  1. I was out of the country at the time 
  2. ....thus could only helplessly watch my beloved Creamy Glows in 01 Saebana and 18 Karakurenai wink out of stock on Selfridge's website just as I was working on the final scrapings from my tubes :( Which did not exactly leave me feeling happy and hauly about these interlopers
  3. ....which didn't even have a red! Check out the seriously unpromising listing from the Suqqu site:
SUQQU Bright Up Lipstick
I know it says '7 shades' here but there are only six core colours -- I cropped out the limited edition one :P
...but as the blurb contains several other pavlovian-slavery keywords of mine: 'creamy', 'smoothly', 'brilliant', 'vivid', 'combats....fine lines,' I couldn't in all fairness and justice and for the love of kittens resist beyond a season. And to be fair, they do swatch more prettily than the squares would suggest:

Suqqu Bright Up Lipstick Swatches 01 02 03 04 05 06
natural light, overcast
01 Momoiro -- neutral coral pink
02 Hanabeni -- ditto, with additional deeper rosy-red tones
03 Barairo -- mauve-pink, the coolest of the six though still not too far off neutral
04 Outouiro -- pale pinky-peach nude, the lightest of the six
05 Hanaazu -- a coral pink with slight brown tones [like 01 Momoiro for darker skintones]
06 Yuubae -- warm, toasted rose

None of these shades contain shimmer, but nor are they remotely matte as advertised -- while less, er, creamily glowing than the Creamy Glows, the Bright Up lipsticks still have a visibly creamy finish with more shine than formulas which aren't marketed as matte (Chanel Rouge Allure, By Terry Rouge Terrybly) and are about on par with Shiseido's relaunched Perfect Rouge line. Despite adulteration with various beige and brown tones, making these all variations on 'nudes' or at least my-lips-but-better neutrals, all six shades show a certain brightness -- a glow that's an aspect of the colour rather than the finish or texture.

The Bright Ups, even the palest 04 Outouiro, are sufficiently pigmented to apply nearly true-to-tube even on my very cool mauve-pink lips, though not as pigmented/true as the Creamy Glows. Here's my (mum-given present for ikea-wrangling) shade, 02 Hanabeni, relatable both to the swatch pic above, and the lip pics below, I think.
Suqqu Bright Up Lipstick 02 Hanabeni

Though less pigmented, the Bright Ups are conversely also a heavier, thicker and more traditionally emollient-cream texture than the almost-liquid-air slip and weightless wear of the Creamy Glows -- upon a lip-smush you can definitely tell you're wearing something rich and creamy even hours after applying a Bright Up. That in itself is okay by me -- the weightlessness was a bonus of the Creamy Glows but my favourite lip balm is RBR's Lip Elixir, a distinctly sticky honeyed goop, so I don't have any fundamental issues with lip products feeling like 'something'. However! These Suqqu Bright don't just feel like (admittedly unctuous) product, they look like product too, sitting on top of my lips, and while not quite enhancing, also not doing a thing to disguise liplines and dry skin texture.
Suqqu Bright Up Lipstick 02 Hanabeni
natural light, overcast
After around 3 hours of chatting and sipping water, it's slightly less glossy/precise (this isn't a setting/film-forming formula) and looks a little drier, which just reflects my lips' condition; this isn't a drying formula but it isn't moisturising either.
Suqqu Bright Up Lipstick 02 Hanabeni
natural light, weak sun
After a proper meal, Hanabeni fades to a light, even stain, just a little deeper and warmer than my natural lip colour  -- something also true of the paler Creamy Glows, so if/when Suqqu release darker and bolder colours in this line, they may last longer and stain more deeply.

However, I hope those lip swatches show that despite softness of shade, heaviness of texture, dryness of finish and dimness of my lighting, Hanabeni (and the other shades I've tried at the counter) is, true to its name, still bright. With a good balm underneath to mitigate my texture/moisturisation gripes, it really shines as a face-brightening neutral, even in the context of a very simple neutral look on a dull, wintry day:
original post has details of the products in this look

Having pondered and swatched and peered muchly, I think there's a unique base common to the Bright Ups responsible for this glowy neutrality -- not the more common white pastel base, which might produce a more solid/opaque kind of brightness, nor a clear base, but a very pale lemon yellow base. Illustrative* comparison with two similar warm pinky MLBB shades I own: Givenchy Le Rouge Rose Taffetas (slightly white-based modern matte) and Maquillage True Rouge RD382 (glowy crelly, warmer tone on a clear base):

*said optimistically and in the spirit of realisation that all this time staring at makeup has made me certifiable...

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